{"id":57514,"date":"2019-09-24T23:28:00","date_gmt":"2019-09-24T23:28:00","guid":{"rendered":""},"modified":"2020-09-27T15:23:00","modified_gmt":"2020-09-27T15:23:00","slug":"ii-2-formarea-atitudinilor-perceptiilor-2","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2019\/09\/24\/ii-2-formarea-atitudinilor-perceptiilor-2\/","title":{"rendered":"II. 2. Formarea atitudinilor, a percep\u0163iilor \u015fi a convingerilor. ( Rolul mass-media \u00een reflectarea conflictelor geopolitice – Plop Andrei)"},"content":{"rendered":"
<\/div>
<\/div>\n

<\/p>\n

<\/div>\n


<\/span>
<\/span>Lucrarea a fost finalizata in 2015<\/span>

II. 2. Formarea atitudinilor, a percep\u0163iilor \u015fi a convingerilor.<\/b><\/p>\n

<\/span> <\/span><\/span>Numeroase <\/span>estim\u0103ri opineaz\u0103 c\u0103<\/span> mass-media  reprezint\u0103 o arm\u0103 teribil\u0103 \u00een formarea opiniilor, <\/span>particip\u0103 \u015fi ac\u0163ioneaz\u0103<\/span>  la problemele existente, preocup\u0103rile opiniei publice. Conform ,, teoriei cultivarii ( cultivation analysis) dezvoltat\u0103 de George Gebner, \u00eencep\u00e2nd cu 1967, pleac\u0103 de la ideea c\u0103 mass-media au o influen<\/span>\u021b<\/span>\u0103 profund\u0103 <\/span>\u0219<\/span>i pe termen lung asupra percep<\/span>\u021b<\/span>iilor, valorilor <\/span>\u0219<\/span>i comportamentului individului.  Prin analize de con<\/span>\u021b<\/span>inut caut\u0103 s\u0103 demonstreze c\u0103 indivizii care consum\u0103 televiziune \u00een doze masive cap\u0103t\u0103 o anumit\u0103 perspectiv\u0103 asupra lumii, care o reflect\u0103 pe cea din mass-media.\u201d <\/span> A st\u0103p\u00e2ni mass-media \u00eenseman\u0103 posibilitatea de a controla informa<\/span>\u021b<\/span>iile, a controla informa<\/span>\u021b<\/span>iile \u00eenseamn\u0103  cristalizarea opiniilor, iar cine  formeaz\u0103 opiniile poate influen\u0163a pe cet\u0103\u0163eni  s\u0103  ac\u0163ioneze \u00een mod automat .  Mass-media reprezint\u0103   contactul \u00een raport  cu lumea unde se dezbat probleme de interes public,  fiind  cel mai activ sistem de manipulare, printer care  cele mai utilizate sunt urm\u0103toarele:<\/span><\/div>\n
,,1 <\/span>– Selectare stirilor, care nu lezeaza interesele celui care trasmit mesajul;<\/span><\/div>\n
2 – orientarea <\/span>\u0219<\/span>tirilor realizat\u0103 prin omiterea unor componente din mesajul initial;<\/span><\/div>\n
3- influen<\/span>\u021b<\/span>area prin plasarea <\/span>\u0219<\/span>tirilor, prin care se vizeaz\u0103 dimensionaresa axiologica a con<\/span>\u021b<\/span>inutului, \u00een func<\/span>\u021b<\/span>ie de pagina pe care este culeas\u0103 <\/span>\u0219<\/span>tirea sau de locul atribuit acestuia \u00eentr-o emisiune;<\/span><\/div>\n
4- influen<\/span>\u021b<\/span>area prin titluri;<\/span><\/div>\n
5- alegerea evenimentelor;<\/span><\/div>\n
6- selectarea fotografiilor, precum <\/span>\u0219<\/span>i a explicatiilor care le \u00eenso<\/span>\u021b<\/span>esc;<\/span><\/div>\n
7- orientarea con<\/span>\u021b<\/span>inutului editorului prin care se urm\u0103re<\/span>\u0219<\/span>te afirmarea unei personalit\u0103<\/span>\u021b<\/span>i <\/span>\u0219<\/span>i transformarea acesteia \u00een lider de opinie a publicului;<\/span><\/div>\n
8-producerea <\/span>\u0219<\/span>i difuzarea informa<\/span>\u021b<\/span>iilor tenden<\/span>\u021b<\/span>ioase<\/span>.<\/span> \u201c<\/span> <\/span><\/span> <\/span><\/span> <\/span><\/span> <\/span><\/span> <\/span><\/span>Mass-media devine  locul unde cet\u0103\u0163enii ram\u00e2n \u00een contact cu lumea, prin urmare nu poate s\u0103 ignore impactul \u015ftirilor. Prin intermediul \u015ftirilor urm\u0103resc lumea, \u00een care le prezint\u0103 sportul, economia , vremea etc. O persoan\u0103 care urm\u0103re\u015fte \u015ftiri dramatice,  sloganuri <\/span>\u0219<\/span>ocante, \u00ee\u015fi va imagina c\u0103 el ar fi putut \u00een aceast\u0103 situa\u0163ie \u015fi va c\u0103uta s\u0103 reduc\u0103 teama iar locul ideal unde se dezbat teme  de interes public sunt re\u0163elele sociale, mesajele circul\u0103 foarte repede prin grupuri, forumuri cupriz\u00e2nd diferite categorii cuprinz\u00e2nd persoane nehot\u0103r\u00e2\u0163i, opozan\u0163i, militan\u0163i.   Conform opiniei analistului politic Harold Lasswell  mijloacele de informare \u00een mas\u0103 \u00eendeplinesc trei func\u021bii:<\/span><\/div>\n
1) supravegherea  lumii pentru  prezentarea evenimentelor aflate \u00een derulare, 2) interpretarea sensului evenimentelor <\/span>\u0219<\/span>i 3) socializarea indivizilor \u00een mediul lor cultural. <\/span> <\/span><\/span><\/div>\n
<\/span> <\/span><\/span>Practica democratic\u0103 este \u00een mod inevitabil legat\u0103 de educa<\/span>\u021b<\/span>ie, iar media educ\u0103 credin\u0163ele politice ale publicului, schimb\u0103 atitudinile <\/span>\u0219<\/span>i comportamentele politice, determin\u0103 adeziunea oamenilor la anumite ideologii, partide. Cu  tehnologiile necesare pot asigura trecerea la ac\u0163iuni de natur\u0103 politic\u0103 \u00een stare  de ai determina pe autorit\u0103\u0163i de a stabili ordinea de priorit\u0103\u0163i.  Fiecare metod\u0103 de comunicare  sunt concepute  pentru a ne ar\u0103ta modul cum trebuie s\u0103 percepem  <\/span>\u0219<\/span>i g\u00e2ndim lumea din jurul nostru.  Imaginile sunt mai importante dec\u00e2t cuvintele, pentru ,, ob\u0163inerea unor rezultate la nivelul  opiniilor sau al atitudinilor, discern\u00e2m\u00e2ntului <\/span>\u0219<\/span>i al ac<\/span>\u021b<\/span>iunii este determinat\u0103 de prestigiul sursei; atitudinea <\/span>\u0219<\/span>i interesul receptorului pentru mesajele respective; constr\u00e2ngere, imita<\/span>\u021b<\/span>ie <\/span>\u0219<\/span>i seduc<\/span>\u021b<\/span>ie.<\/span> <\/span><\/span>Rela<\/span>\u021b<\/span>iile sociale sunt  produsul unor moduri de comunicare, care depind de metoda de comunicare. Comunicarea \u00eenseamn\u0103   schimbul  <\/span>\u0219<\/span>i difuzarea de informa<\/span>\u021b<\/span>ii, comunicarea creaz\u0103 <\/span>\u0219<\/span>i men<\/span>\u021b<\/span>ine societatea, construie<\/span>\u0219<\/span>te ,, comunicarea de mas\u0103  este practica <\/span>\u0219<\/span>i produsul care furnizeaz\u0103 informa<\/span>\u021b<\/span>ii <\/span>\u0219<\/span>i divertisment pentru timpul liber unei audien<\/span>\u021b<\/span>e necunoscute, prin intermediul unor bunuri, care sunt produse pe scara industrial\u0103, \u00een corpora<\/span>\u021b<\/span>ii, <\/span>\u0219<\/span>i care presupun tehnologii \u00eenalte, sunt reglementate de c\u0103tre stat <\/span>\u0219<\/span>i consumate \u00een mod individual. Aceste bunuri <\/span>\u021b<\/span>in de presa scrisa, cinematograf <\/span>\u0219<\/span>i de audiovizual. \u201c <\/span>  Memoria joac\u0103 un rol important \u00een conservarea culturii dup\u0103 destr\u0103marea URSS au ap\u0103rut noi republici independente, rela\u0163iile care sau format mai bine  de 45 de ani fiind legate cultural, politic  \u0219i ,, nu  a disp\u0103rut  pe fondul unei politici expansioniste seculare, a unei politici externe ruse\u015fti marcat\u0103 de R\u0103zboiul Rece, frustr\u0103rile militare, umilin\u0163a na\u0163ional\u0103 etc. Lunga \u015fi dureroasa tranzi\u0163ie ruseasc\u0103 alimenteaz\u0103 \u00een mod firesc ideea imperial\u0103 \u015fi nostalgia dup\u0103 URSS. Sf\u00e2r\u015fitul  ideii imperiale \u015fi al nostalgiilor aferente se va realiza probabil pe fondul succesului economic, al moderniz\u0103rii \u015fi democratiz\u0103rii ruse\u015fti societ\u0103\u015fii ruse\u015fti. \u201c<\/span>  Globalizarea ofer\u0103 solu<\/span>\u021b<\/span>ii gata elaborate implementate cu success \u00een \u0163\u0103rile baltice,  ar\u0103t\u00e2nd \u00een timp c\u0103 este un proiect pe termen lung.  Exist\u0103 o rela<\/span>\u021b<\/span>ie clar\u0103 ca mesajul s\u0103 ajung\u0103 la con<\/span>\u0219<\/span>tiin<\/span>\u021b<\/span>a indiviziilor necesit\u0103 noi viziuni pentru a comunica cu ru<\/span>\u0219<\/span>ii, nu te po<\/span>\u021b<\/span>i  a<\/span>\u0219<\/span>tepa de la popula<\/span>\u021b<\/span>ia rus\u0103  s\u0103 colaboreze cu tine din momentul ce tu \u00eei pui pe ru<\/span>\u0219<\/span>i pe acela<\/span>\u0219<\/span>i podium cu ebola <\/span>\u0219<\/span>i cu extremi<\/span>\u0219<\/span>tii din orientul mijlociu.  Harold Lasswel lansa cele cinci interogatii comunicationale sub forma urmatorului model: ,,Cine spune, ce, cui, cum, cu ce efecte\u201d? Francis Ball formula astfel: Cine primeste, ce, \u00een ce ansamblu, cu ce fel de interac<\/span>\u021b<\/span>iuni, \u00een vederea c\u0103ror efecte? \u201d<\/span>   Tentativele  unor lideri din Occident de a lupta cu \u00eentreaga  societate din Federa\u021bia Rus\u0103 \u0219i nu cu elita rus\u0103 din punctul nostru de vedere constituie o lips\u0103 de profesionalism.  Comunic\u00e2nd cu popula\u021bia rus\u0103 \u00eentr-un limbaj adaptat la realit\u0103\u021bile acestora,  ar duce la consecin\u021be pozitive, la schimbarea regimului cu o guvernare democrat\u0103, Pentru posturile de televiziune ruse\u0219ti nici nu au nevoie de a recurge la falsificare informa\u021biilor, e destul ca s\u0103 trasmit\u0103 declara<\/span>\u021b<\/span>ile pre<\/span>\u0219<\/span>edintelui american Barack Obama pentru a le prelungi mandatul, aceste  declara<\/span>\u021b<\/span>ii sunt considerate  cadouri pentru posturile ruse\u0219ti c\u00e2t \u0219i pentru  liderii ru<\/span>\u0219<\/span>i.<\/span>

<\/span>
<\/span>
<\/span>
<\/span>
<\/span><\/p>\n
Introducere<\/b><\/a><\/span><\/span>

<\/b><\/span>
<\/b><\/span><\/p>\n
Capitolul I. Mass-media declan\u015feaz\u0103 criza. <\/b><\/span><\/div>\n
I.1. Mass-media ca instrument de politic\u0103 extern\u0103<\/b><\/a><\/span><\/div>\n
 I.2. Provoc\u0103ri \u015fi mize \u00een vecin\u0103tatea apropiat\u0103.<\/span> <\/span><\/span><\/b><\/a><\/div>\n
 I.3. De la propagand\u0103 la opera\u0163ii informa\u0163ionale.<\/span> <\/span><\/span><\/b><\/a><\/div>\n


<\/span><\/b><\/p>\n

 Capitolul II. Reformarea culturii politice <\/b><\/span><\/div>\n
II.1. Imaginea, reputa\u0163ia actorilor politici.<\/b><\/a><\/span><\/div>\n
II.2.  Formarea atitudinilor, a perceptiilor \u015fi a convingerilor.<\/span> <\/span><\/span><\/b><\/a><\/div>\n
II.3. De la atitudine la comportament.<\/b><\/a><\/span><\/div>\n


<\/span><\/b><\/p>\n

Capitolul III. Democra\u0163ia dirijat\u0103 <\/b><\/span><\/div>\n
III.1. C\u00e2inele de paz\u0103 al democra\u0163iei sau c\u00e2inele lui Pavlov ?<\/span> <\/span><\/span><\/a><\/b><\/div>\n
 III.2. Societatea civil\u0103 \u015fi democra\u0163ia.<\/b><\/a><\/span><\/div>\n

<\/span><\/b><\/p>\n

III.3. Provoc\u0103rile noilor media.<\/b><\/a><\/span>

<\/b><\/span>
<\/b><\/span>Concluzie<\/a><\/b><\/span>

<\/span>
<\/span>
<\/span><\/div>\n<\/div>\n<\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"

Lucrarea a fost finalizata in 2015II. 2. Formarea atitudinilor, a percep\u0163iilor \u015fi a convingerilor. Numeroase estim\u0103ri opineaz\u0103 c\u0103 mass-media  reprezint\u0103 o arm\u0103 teribil\u0103 \u00een formarea opiniilor, particip\u0103 \u015fi ac\u0163ioneaz\u0103  la problemele existente, preocup\u0103rile opiniei publice. Conform ,, teoriei cultivarii ( cultivation analysis) dezvoltat\u0103 de George Gebner, \u00eencep\u00e2nd cu 1967, pleac\u0103 de la ideea c\u0103 mass-media […]<\/p>\n","protected":false},"author":1,"featured_media":57515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"\nII. 2. Formarea atitudinilor, a percep\u0163iilor \u015fi a convingerilor. 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