{"id":27959,"date":"2011-02-24T14:36:00","date_gmt":"2011-02-24T14:36:00","guid":{"rendered":""},"modified":"2020-09-25T09:48:49","modified_gmt":"2020-09-25T09:48:49","slug":"functia-de-comunicare-de-legatura-2","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2011\/02\/24\/functia-de-comunicare-de-legatura-2\/","title":{"rendered":"Func\u0163ia de comunicare (de \u201cleg\u0103tur\u0103\u201d)."},"content":{"rendered":"
<\/div>
\nFunc\u0163ia de comunicare<\/i> sau de \u201cleg\u0103tur\u0103\u201d mai este numit\u0103 \u015fi func\u0163ie de integrare social\u0103<\/i>, deoarece se crede c\u0103 a comunica \u00eenseamn\u0103 implicit a integra. \u00centr-unul din dialogurile sale, \u00een Republica<\/span>, Platon proiecteaz\u0103 un model asiguratoriu al faptului c\u0103 viitorii conduc\u0103tori ai cet\u0103\u0163ii ideale \u00ee\u015fi vor des\u0103v\u00e2r\u015fi virtu\u0163ile personale, prin instruc\u0163ie continu\u0103 \u015fi sistematic\u0103. Astfel, Platon este \u00eent\u00e2iul care percepe \u015fi explic\u0103 procesul de socializare. Prin socializare<\/i> dob\u00e2ndim \u00een\u0163elegerea necesar\u0103 interpret\u0103rii lumii pe care o percepem, ne adapt\u0103m oric\u0103rui mediu \u015fi ne raport\u0103m la semeni. Socializarea presupune existen\u0163a unor importante posibilit\u0103\u0163i de comunicare, devenite deprinderi, \u00eentre individ \u015fi societate\u2026 Dar mai bine s\u0103 l\u0103s\u0103m Dic\u0163ionarul de sociologie<\/span> s\u0103 explice acest complex concept numit socializare: \u201cConcept ce ocup\u0103 un loc ambiguu \u00een sociologie, central pentru unii, secundar pentru al\u0163ii. \u00cen psihologia social\u0103, desemneaz\u0103 procesul prin care indivizii \u00eenva\u0163\u0103 modurile de a ac\u0163iona \u015fi de a g\u00e2ndi despre mediul lor, le interiorizeaz\u0103, <\/a>integr\u00e2ndu-le personalit\u0103\u0163ii lor \u015fi devin membri ai unor grupuri \u00een care cap\u0103t\u0103 un statut specific. Socializarea este deci \u00een acela\u015fi timp \u00eenv\u0103\u0163are cultural\u0103, condi\u0163ionare \u015fi inculcare, dar \u015fi adaptare cultural\u0103, interiorizare \u015fi \u00eencorporare. Termenul \u00ee\u015fi g\u0103se\u015fte locul \u00een curentele teoretice foarte diverse ca antropologia cultural\u0103, psihanaliza, psihologia genetic\u0103 sau interac\u0163ionist\u0103\u201d. Dar socializarea, s\u0103 nu uit\u0103m, asigur\u0103 stabilitatea societ\u0103\u0163ii ca sistem. Comunicarea este fermentul acestui proces, de aceea mass-media sunt considerate a fi agen\u0163i ai socializ\u0103rii. <\/i>\u015ei, \u00eentr-adev\u0103r, datorit\u0103 mediilor, audien\u0163ei impresionante, consumului de produse mediatice, probabil cel mai uria\u015f consum, oamenii se afl\u0103 \u00eentr-o rela\u0163ie, se afl\u0103 \u201c\u00een leg\u0103tur\u0103\u201d unii cu al\u0163ii, chiar dac\u0103 nu se cunosc reciproc. Media le furnizeaz\u0103, democratic, seturi \u00eentregi de subiecte de medita\u0163ie, de conversa\u0163ie \u2013 c\u00e2nd vin \u00een contact \u2013\u015fi tot media le inculc\u0103 valori pe care, apoi, le \u00eemp\u0103rt\u0103\u015fesc; realizeaz\u0103 \u0163es\u0103turi fine de interese comune, distribuie, f\u0103r\u0103 parcimonie, informa\u0163ii \u015fi reprezent\u0103ri culturale. Apare aici, \u00een mod evident, un factor de coagulare social\u0103 important, un promotor al coeziunii sociale de o eficacitate indubitabil\u0103. Acum, se \u00een\u0163elege mai limpede afirma\u0163ia din primele pagini din care reie\u015fea c\u0103 mass-media sunt factori ai stabilit\u0103\u0163ii sociale \u015fi nu ai schimb\u0103rii. Mai mult, interna\u0163ionalizarea mesajelor mediatice creeaz\u0103 pun\u0163i chiar \u00eentre culturi diferite, religii diferite, state diferite ori sisteme sociale diferite. Acest comportament mediatic se afl\u0103 abia la \u00eenceputuri, din punctul de vedere al cercet\u0103rii efectelor pe termen lung \u015fi mediu. Deocamdat\u0103, la acest capitol, abia se \u00eenregistreaz\u0103 comportamente \u015fi reac\u0163ii de natur\u0103 anecdotic\u0103, m\u0103rci ale diferen\u0163elor de receptare, dar mai importante vor fi studiile care vor permite s\u0103 descifr\u0103m c\u00e2t de solidari am devenit unii cu al\u0163ii, f\u0103r\u0103 s\u0103 o \u015ftim, tr\u0103ind pe continente diferite, dar av\u00e2nd acces la surse comune de informare.<\/div>\n

<\/p>\n

\nSatul global <\/i>pe care l-a imaginat Marshall McLuhan, \u00eenc\u0103 din 1962, \u00een cartea sa, Galaxia Gutenberg<\/span>, prinde ast\u0103zi un contur evident, dar nici problemele pe care le prefigureaz\u0103 \u201csatul\u201d nu sunt pu\u0163ine \u015fi nici neglijabile. Pentru Rom\u00e2nia, cel mai cunoscut \u015fi spectaculos exemplu de solidarizare, de existen\u0163\u0103 a \u201cleg\u0103turii\u201d, creat\u0103 de mass-media, a fost, p\u00e2n\u0103 \u00een prezent, campania PRO TV, \u201cNou\u0103 ne pas\u0103\u201d , din prim\u0103vara lui 2000, de ajutorare a oamenilor din nordul \u0163\u0103rii afecta\u0163i de inunda\u0163ii. A fost un succes mediatic enorm. Sute de mii de cet\u0103\u0163eni au \u0163inut s\u0103 participe la aceast\u0103 campanie. Pentru \u00eent\u00e2ia oar\u0103, la noi, un post de televiziune \u201cregiza\u201d o ac\u0163iune de o asemenea amploare \u015fi tot el o gestiona. S-au ivit, cu aceast\u0103 ocazie mai multe dileme. Una a privit solidaritatea rom\u00e2nilor despre care se spune, \u00eendeob\u015fte, c\u0103 nu exist\u0103. De aceast\u0103 dat\u0103, solidaritatea a fost reg\u0103sit\u0103, dar cu ajutorul \u015fi prin intermediul mass-media. Ceea ce autorit\u0103\u0163ile alese democratic, \u00eencep\u00e2nd cu \u015feful statului, n-au reu\u015fit s\u0103 st\u00e2rneasc\u0103, s-a \u00eentrupat datorit\u0103 unui canal mediatic. Aici este evident\u0103 \u015fi claritatea mesajului, acurate\u0163ea lui. Pre\u015fedintele a propus ajutorarea sinistra\u0163ilor prin sistemul cump\u0103r\u0103rii unui loz special destinat acestora, dar nu se \u015ftia exact cum se va realiza acest ajutor. Se lua cet\u0103\u0163eanului \u015fi dorin\u0163a de a ajuta prin faptul c\u0103, de fapt, cump\u0103ra un loz, care putea fi \u015fi c\u00e2\u015ftig\u0103tor. Mediatizarea lozului pentru sinistra\u0163i avea un aer care amintea de anii \u201950 \u015fi de Bumbe\u015fti-Livezeni. Un alt post de televiziune, TVR1, a voit \u201cs\u0103 sar\u0103\u201d \u00een ajutorul sinistra\u0163ilor, dar \u00eentr-un mod pasiv, neangajant: a afi\u015fat dou\u0103 numere de telefon la care cet\u0103\u0163enii puteau suna \u015fi oferi, la primul, 50.000 lei \u015fi 100.000 lei, la cel de-al doilea. S-a ob\u0163inut, astfel, o sum\u0103 de aproape dou\u0103 miliarde, dar spectacolul \u015fi cimentarea solidarit\u0103\u0163ii au lipsit. Ce s\u0103 filmezi ? TVR1 a neglijat, aici, faptul c\u0103 de\u0163ine camere de filmat \u015fi c\u0103 le poate chiar folosi. \u00cen vreme ce echipe de reporteri PRO TV adunau bunuri \u00een tiruri \u015fi apoi formau coloane pe care le \u00eenso\u0163eau \u00een Nordul \u0163\u0103rii, doi angaja\u0163i ai TVR primeau telefoane. Au fost chiar persoane, din jude\u0163ele \u00een care PRO TV nu au posturi, care au protestat c\u0103 nu li s-a oferit \u015fi lor posibilitatea s\u0103 ajute. N-a protestat nimeni la TVR c\u0103 nu li s-a \u00eenregistrat un telefon pentru ajutor. Oricum, pe l\u00e2ng\u0103 depistarea \u015fi m\u0103surarea solidarit\u0103\u0163ii cu cei afla\u0163i \u00een suferin\u0163\u0103, s-a putut constata solidarizarea publicului cu televiziunea favorit\u0103, care a \u015ftiut s\u0103 declan\u015feze, s\u0103 controleze \u015fi s\u0103 gestioneze un spectacol mediatic de zile mari, constituindu-se \u00eentr-un liant social vizibil, cu efecte imediate. S-au \u00eenregistrat succese pe toat\u0103 linia : <\/div>\n

<\/p>\n

\n1) influen\u0163\u0103 pozitiv\u0103 asupra societ\u0103\u0163ii, semnaliz\u00e2ndu-i c\u0103 solidaritatea exist\u0103, c\u0103 valorile culturale ale na\u0163iunii pot func\u0163iona, dac\u0103 se amenajeaz\u0103 un cadru adecvat \u015fi se gestioneaz\u0103 corect motiva\u0163iile subiacente unui anume moment, c\u0103 aceste valori garanteaz\u0103 oricui c\u0103, \u00een viitor, poate fi beneficiarul exprim\u0103rii acestei solidarit\u0103\u0163i, <\/div>\n

<\/p>\n

\n2) ajutor substan\u0163ial adus unor oameni ajun\u015fi \u00een necaz (dar care constituie un posibil segment al publicului-\u0163int\u0103),<\/div>\n

<\/p>\n

\n3) promovarea siglei \u015fi imaginii proprii (camioanele au circulat prin mai multe jude\u0163e, purt\u00e2nd emblemele PRO TV, desenate mare \u015fi vizibil),<\/div>\n

<\/p>\n

\n4) autopromovarea (toat\u0103 desf\u0103\u015furarea campaniei \u2013 de diminea\u0163a p\u00e2n\u0103 seara a fost filmat\u0103 \u015fi transmis\u0103 \u00een direct),<\/div>\n

<\/p>\n

\n5) realizarea cu for\u0163e proprii a unui \u201cspectacol\u201d live, care a cuprins o bun\u0103 parte din teritoriul \u0163\u0103rii,<\/div>\n

<\/p>\n

\n6) redefinirea implicit\u0103 a rela\u0163iilor dintre puteri \u00een societatea noastr\u0103,<\/div>\n

<\/p>\n

\n7) repunerea \u00een discu\u0163ie a eficien\u0163ei clasei politice \u015fi reg\u00e2ndirea no\u0163iunii de autoritate.<\/div>\n

<\/p>\n

\nCercet\u0103torii Jan Uwe-Rogge \u015fi Klaus Jensen, care au analizat interac\u0163iunea televiziunii cu familiile germane, confirm\u0103 o aser\u0163iune mai veche a lui Cooley, care obi\u015fnuia s\u0103 spun\u0103 c\u0103: <\/span>\u201cActivit\u0103\u0163ile mass-media pot fi \u00een\u0163elese ca o \u00eencercare de a construi o rela\u0163ie semnificativ\u0103 \u00eentre programul mass-media \u015fi realitate a\u015fa cum aceasta este de fapt experimentat\u0103. Dorin\u0163ele con\u015ftiente, subcon\u015ftiente \u015fi incon\u015ftiente joac\u0103 un rol important \u00een felul \u00een care oamenii folosesc mass-media. Mass-media sunt interpretate pe fundalul vie\u0163ii de zi cu zi, a\u015fa cum este ea tr\u0103it\u0103 \u015fi experimentat\u0103; ele sunt folosite pentru a face fa\u0163\u0103 problemelor zilnice, fie generale, fie imediate. (\u2026) Oamenii caut\u0103 contactul cu media, \u00een parte pentru c\u0103 ele fac apel \u015fi permit accesul la sentimente ca teama, bucuria \u015fi nesiguran\u0163a \u2026media oferind remedii \u00eempotriva singur\u0103t\u0103\u0163ii; sunt folosite pentru a crea sentimente \u00ab pozitive \u00bb \u015fi pentru a defini rela\u0163iile umane\u201d<\/span>. <\/span><\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"

Func\u0163ia de comunicare sau de \u201cleg\u0103tur\u0103\u201d mai este numit\u0103 \u015fi func\u0163ie de integrare social\u0103, deoarece se crede c\u0103 a comunica \u00eenseamn\u0103 implicit a integra. \u00centr-unul din dialogurile sale, \u00een Republica, Platon proiecteaz\u0103 un model asiguratoriu al faptului c\u0103 viitorii conduc\u0103tori ai cet\u0103\u0163ii ideale \u00ee\u015fi vor des\u0103v\u00e2r\u015fi virtu\u0163ile personale, prin instruc\u0163ie continu\u0103 \u015fi sistematic\u0103. Astfel, Platon […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"\nFunc\u0163ia de comunicare (de \u201cleg\u0103tur\u0103\u201d). - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2011\/02\/24\/functia-de-comunicare-de-legatura-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Func\u0163ia de comunicare (de \u201cleg\u0103tur\u0103\u201d). - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Func\u0163ia de comunicare sau de \u201cleg\u0103tur\u0103\u201d mai este numit\u0103 \u015fi func\u0163ie de integrare social\u0103, deoarece se crede c\u0103 a comunica \u00eenseamn\u0103 implicit a integra. \u00centr-unul din dialogurile sale, \u00een Republica, Platon proiecteaz\u0103 un model asiguratoriu al faptului c\u0103 viitorii conduc\u0103tori ai cet\u0103\u0163ii ideale \u00ee\u015fi vor des\u0103v\u00e2r\u015fi virtu\u0163ile personale, prin instruc\u0163ie continu\u0103 \u015fi sistematic\u0103. 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