{"id":25191,"date":"2011-05-06T11:35:00","date_gmt":"2011-05-06T11:35:00","guid":{"rendered":""},"modified":"2020-09-25T09:36:09","modified_gmt":"2020-09-25T09:36:09","slug":"strategia-internationalizarii-2","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","title":{"rendered":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII"},"content":{"rendered":"
<\/div>

Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3:
\n1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale.
\n2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, extinderea geografic\u00e3 a re\u0163elei sale de contacte.
\n3 \u2013 comportamentul p\u00e3r\u0163ilor implicate \u00een activitatea firmei (ac\u0163ionari, manageri, salaria\u0163i) exprimat prin conservatorism sau spirit antreprenorial, atitudinea \u00een raport cu riscul \u015fi incertitudinea, \u015f. a..
\nAnsamblul acestor elemente influen\u0163eaz\u00e3 op\u0163iunile strategice ale firmei, pe termen lung, stimul\u00e2nd sau descuraj\u00e2nd implicarea sa interna\u0163ional\u00e3.
\nFormularea unei strategii de interna\u0163ionalizare necesit\u00e3 parcurgerea anumitor faze:
\na) analiza datelor externe;
\nb) analiza poten\u0163ialului firmei;
\nc) determinarea obiectivelor interna\u0163ionale ale firmei;
\nd) studierea alternativelor strategice \u015fi alegerea strategiei;
\ne) elaborarea \u015fi realizarea programului de interna\u0163ionalizare.
\n\u00cencadrarea strategiei de interna\u0163ionalizare \u00een strategia de ansamblu a firmei se realizeaz\u00e3, at\u00e2t \u00een procesul de formulare a strategiei, c\u00e2t \u015fi \u00een procesul de implementare a activit\u00e3\u0163ii. Pe m\u00e3sura parcurgerii diferitelor faze ale interna\u0163ionaliz\u00e3rii este necesar s\u00e3 se evalueze conformitatea strategiei de interna\u0163ionalizare cu op\u0163iunile pe termen lung ale firmei.
\nPe de alt\u00e3 parte, la fiecare decizie major\u00e3 privind interna\u0163ionalizarea se analizeaz\u00e3 compatibilitatea acesteia cu strategia general\u00e3 a firmei.
\nMetodologia de elaborare a strategiei de interna\u0163ionalizare cuprinde dou\u00e3 p\u00e3r\u0163i:
\nA. (7.1.) Premisele strategiei de interna\u0163ionalizare;
\nB. (7.2.) Formularea strategiei de interna\u0163ionalizare.<\/p>\n

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Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3: 1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale. 2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"\nSTRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3: 1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale. 2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-06T11:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T09:36:09+00:00\" \/>\n<meta name=\"author\" content=\"eurointern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eurointern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/\",\"url\":\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/\",\"name\":\"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/\",\"isPartOf\":{\"@id\":\"https:\/\/rubyskynews.com\/#website\"},\"datePublished\":\"2011-05-06T11:35:00+00:00\",\"dateModified\":\"2020-09-25T09:36:09+00:00\",\"author\":{\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d\"},\"breadcrumb\":{\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rubyskynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rubyskynews.com\/#website\",\"url\":\"https:\/\/rubyskynews.com\/\",\"name\":\"Jobs\/ Internships\/ Scholarships\/\",\"description\":\"Internships\/ Scholarships\/ Grants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rubyskynews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d\",\"name\":\"eurointern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g\",\"caption\":\"eurointern\"},\"sameAs\":[\"http:\/\/rubyskynews.com\"],\"url\":\"https:\/\/rubyskynews.com\/index.php\/author\/eurointern28gmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","og_locale":"en_US","og_type":"article","og_title":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/","og_description":"Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3: 1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale. 2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, […]","og_url":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","og_site_name":"Jobs\/ Internships\/ Scholarships\/","article_published_time":"2011-05-06T11:35:00+00:00","article_modified_time":"2020-09-25T09:36:09+00:00","author":"eurointern","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eurointern","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","url":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","name":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII - Jobs\/ Internships\/ Scholarships\/","isPartOf":{"@id":"https:\/\/rubyskynews.com\/#website"},"datePublished":"2011-05-06T11:35:00+00:00","dateModified":"2020-09-25T09:36:09+00:00","author":{"@id":"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d"},"breadcrumb":{"@id":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rubyskynews.com\/"},{"@type":"ListItem","position":2,"name":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII"}]},{"@type":"WebSite","@id":"https:\/\/rubyskynews.com\/#website","url":"https:\/\/rubyskynews.com\/","name":"Jobs\/ Internships\/ Scholarships\/","description":"Internships\/ Scholarships\/ Grants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rubyskynews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d","name":"eurointern","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rubyskynews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g","caption":"eurointern"},"sameAs":["http:\/\/rubyskynews.com"],"url":"https:\/\/rubyskynews.com\/index.php\/author\/eurointern28gmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/posts\/25191"}],"collection":[{"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/comments?post=25191"}],"version-history":[{"count":0,"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/posts\/25191\/revisions"}],"wp:attachment":[{"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/media?parent=25191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/categories?post=25191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubyskynews.com\/index.php\/wp-json\/wp\/v2\/tags?post=25191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}