{"id":24935,"date":"2011-05-21T07:37:00","date_gmt":"2011-05-21T07:37:00","guid":{"rendered":""},"modified":"2020-09-25T09:35:03","modified_gmt":"2020-09-25T09:35:03","slug":"consumatorul-elementul-central-al-2","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/21\/consumatorul-elementul-central-al-2\/","title":{"rendered":"Consumatorul: elementul central al marketingului"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Orice \u00eentreprinz\u0103tor trebuie \u00een prealabil s\u0103 cerceteze poten\u0163ialul viitorului consumator. Consumatorul trebuie s\u0103-\u015fi defineasc\u0103 c\u00e2t mai bine \u0163inta: ceea ce dore\u015fte. Astfel,\u0163inta acestuia trebuie s\u0103 fie cunoscut\u0103 dinainte de produc\u0103tor.<br \/>\nSegmentul de pia\u0163\u0103 reprezint\u0103 o divizare omogen\u0103 a consumatorilor prin prisma unor caracteristici vaste (sex, v\u00e2rst\u0103, profesie, venit, etc.). Segment\u00e2nd pia\u0163a, putem g\u0103si mult mai u\u015for segmentul de pia\u0163\u0103 \u0163int\u0103.<br \/>\nUrmeaz\u0103 pozi\u0163ionarea, care const\u0103 \u00een stabilirea unor tr\u0103s\u0103turi proprii ale produsului nostru pentru ca acesta s\u0103 fie u\u015for distins fa\u0163\u0103 de concuren\u0163\u0103.<br \/>\nTrebuie cunoscute \u015fi anumite aspecte de natur\u0103 comportamental\u0103 a cump\u0103r\u0103torului (c\u00e2t este dispus s\u0103 cumpere, motivele, inten\u0163iile de cump\u0103rare, imaginea (despre un produs, etc.). Este necesar\u0103 studierea altor agen\u0163i economici (concuren\u0163a), \u00een special a comportamentului acestora (ex: prescriptori, cei care recomand\u0103 folosirea unui produs, lideri de opinie, capii familiei).<br \/>\nComportamentul consumatorului este dinamic \u015fi de aceea presupune o cercetare continu\u0103. <br \/>\nUna din ultimele orient\u0103ri ale marketingului este fidelizarea clien\u0163ilor, lucru ce a dus la \u201emarketingul rela\u0163ional\u201d. Un astfel de mecanism este M.L.M. (multi level marketing),folosit pentru atragerea de noi clien\u0163i de c\u0103tre actualii clien\u0163i.<br \/>\nKotler spunea c\u0103 conform marketingului modern clientul va deveni REGE.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Orice \u00eentreprinz\u0103tor trebuie \u00een prealabil s\u0103 cerceteze poten\u0163ialul viitorului consumator. Consumatorul trebuie s\u0103-\u015fi defineasc\u0103 c\u00e2t mai bine \u0163inta: ceea ce dore\u015fte. Astfel,\u0163inta acestuia trebuie s\u0103 fie cunoscut\u0103 dinainte de produc\u0103tor. Segmentul de pia\u0163\u0103 reprezint\u0103 o divizare omogen\u0103 a consumatorilor prin prisma unor caracteristici vaste (sex, v\u00e2rst\u0103, profesie, venit, etc.). Segment\u00e2nd pia\u0163a, putem g\u0103si mult mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumatorul: elementul central al marketingului - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/21\/consumatorul-elementul-central-al-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumatorul: elementul central al marketingului - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Orice \u00eentreprinz\u0103tor trebuie \u00een prealabil s\u0103 cerceteze poten\u0163ialul viitorului consumator. Consumatorul trebuie s\u0103-\u015fi defineasc\u0103 c\u00e2t mai bine \u0163inta: ceea ce dore\u015fte. Astfel,\u0163inta acestuia trebuie s\u0103 fie cunoscut\u0103 dinainte de produc\u0103tor. Segmentul de pia\u0163\u0103 reprezint\u0103 o divizare omogen\u0103 a consumatorilor prin prisma unor caracteristici vaste (sex, v\u00e2rst\u0103, profesie, venit, etc.). 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