{"id":24923,"date":"2011-05-21T07:40:00","date_gmt":"2011-05-21T07:40:00","guid":{"rendered":""},"modified":"2020-09-25T09:34:58","modified_gmt":"2020-09-25T09:34:58","slug":"specializarea-marketingului-2","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2011\/05\/21\/specializarea-marketingului-2\/","title":{"rendered":"Specializarea marketingului"},"content":{"rendered":"
<\/div>

Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.
\nExist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:
\n1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)
\n2-aria de activitate
\n3-nivelul de organizare <\/p>\n

1.Profilul activit\u0103\u0163ii economice<\/p>\n

Sunt consemnate 3 specializ\u0103ri:
\na.marketingul bunurilor de consum (cea mai mare \u00eentindere)
\n-bunuri de uz curent
\n-bunuri de uz \u00eendelungat
\nb.marketingul industrial (marketingul bunurilor de capital, sau marketingul \u00eentre \u00eentreprinz\u0103tori-SUA; marketing organiza\u0163ional-Ph.Kotler)
\nc.marketingul serviciilor
\n-se bucur\u0103 de o mare aten\u0163ie pentru c\u0103 popula\u0163ia apeleaz\u0103 tot mai mult la servicii
\n-serviciile au anumite particularit\u0103\u0163i: eterogenitate (nu pot fi m\u0103surate cu o unitate anume), perisabilitate(nu pot fi stocate), inseparabilitate de prestatori, etc.
\n-pia\u0163a serviciilor este foarte dinamic\u0103 \u00een \u0163\u0103rile dezvoltate
\n-poate fi : marketing turistic, bancar, al transporturilor, etc.<\/p>\n

Aria de activitate<\/p>\n

S-au conturat 2 specializ\u0103ri:
\na.marketing intern
\nb.marketing interna\u0163ional<\/p>\n

a.la nivel na\u0163ional, pe pie\u0163e interne
\nb.la nivel mondial, pe pie\u0163e externe; a ap\u0103rut datorit\u0103 dinamismului
\n-marketingul exportului, importului, multi-na\u0163ional
\nc.marketing global
\n-marile firme multi-na\u0163ionale ce abordeaz\u0103 propria pia\u0163\u0103 ca o \u00eenl\u0103n\u0163uire de pie\u0163e na\u0163ionale pe care aplic\u0103 strategii de marketing cu un grad ridicat de standardizare.
\nd.marketing european (\u201eeuro-market\u201d)<\/p>\n

Nivelul de organizare
\na.micromarketing-aplicarea marketingului la nivelul firmei
\n-din interiorul\/exteriorul firmei
\nb.macromarketing-aplicarea marketingului la nivel economic na\u0163ional sau al unei ramuri a economiei na\u0163ionale; \u00een \u0163\u0103rile dezvoltate se pune accent pe micromarketing datorit\u0103 nivelului \u00eenalt de autonomie<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului. Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului: 1-profilul activit\u0103\u0163ii economice (cel mai important criteriu) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"\nSpecializarea marketingului - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2011\/05\/21\/specializarea-marketingului-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specializarea marketingului - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. 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