{"id":13188,"date":"2018-02-15T09:35:00","date_gmt":"2018-02-15T09:35:00","guid":{"rendered":""},"modified":"2020-09-25T02:37:20","modified_gmt":"2020-09-25T02:37:20","slug":"mediul-de-marketing_15","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/mediul-de-marketing_15\/","title":{"rendered":"Mediul de marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-7123910755984039569\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Mediul de marketing este foarte dinamic \u015fi trebuie mereu urm\u0103rit. Mediul de marketing poate fi: intern sau extern.<br \/>Mediul intern=totalitatea resurselor unei firme (poten\u0163ialul firmei), cadrul organizatoric, calitatea conducerii \u015fi instrumentele cu care orice \u00eentreprinz\u0103tor poate s\u0103 ac\u0163ioneze pe pia\u0163\u0103: produsul, pre\u0163ul, distribu\u0163ie \u015fi promovare.<br \/>Mediul extern este foarte dinamic \u015fi trebuie urm\u0103rit mereu. Sub aspectul st\u0103rii sale, mediul extern se poate reg\u0103si \u00een 3 forme:<br \/>-mediu stabil-perioade lini\u015ftite pe pia\u0163\u0103; evolu\u0163ia fenomenelor este lent\u0103; nu ridic\u0103 probleme de adaptare pentru o firm\u0103; este tot mai rar \u00eent\u00e2lnit.<br \/>-mediu instabil-frecvente modific\u0103ri; tipul obi\u015fnuit de mediu cu care se confrunt\u0103 firma;este necesar\u0103 o atitudine prospectiv\u0103.<br \/>-mediu turbulent-este un mediu ostil firmei; se caracterizeaz\u0103 prin schimb\u0103ri bru\u015fte, imprevizibile; este caracteristic firmelor rom\u00e2ne\u015fti; genereaz\u0103 un grad ridicat de risc.<br \/>\u00cen raport de natura componentelor sale,mediul extern (ambiant) se poate structura \u00een:<br \/>a.mediu natural-sol,clim\u0103,resurse naturale<br \/>b.mediu artificial-construc\u0163ii,drumuri<br \/>c.mediu social-ansamblul elementelor de ordin economic, institu\u0163ional, politic, juridic, cultural, moral.<br \/>Dup\u0103 modul de influen\u0163are a activit\u0103\u0163ii firmei \u015fi dup\u0103 intensitate, mediul extern poate fi:<br \/>a.micromediu<br \/>-\u00een cadrul acestuia fac parte acele elemente cu care firma are rela\u0163ii directe \u015fi pe care le poate influen\u0163a; aceste componete sunt:<br \/>-amonte-<br \/>1.furnizori de m\u0103rfuri: anrosi\u015fti, agen\u0163i de import, fabrici<br \/>2.prestatori de servicii-transportatori, b\u0103nci, agen\u0163i de publicitate<br \/>3.furnizorii for\u0163ei de munc\u0103-oficii de plasare, intermediari<br \/>-aval-<br \/>4.clien\u0163ii<br \/>5.concuren\u0163ii<br \/>6.organisme publice(direc\u0163ii financiare,poli\u0163ia economic\u0103,poli\u0163ia sanitar\u0103, (O.P.C.)<br \/>b.macromediu<br \/>-submediile macromediului sunt: mediul social-demografic; mediul economic;<br \/>mediul tehnologic; mediul cultural; mediul institu\u0163ional; mediul politic; mediul natural.<br \/>-a crescut ponderea popula\u0163iei adolescente \u015fi popula\u0163ia de v\u00e2rsta a treia;<br \/>-cadrul general economic include activitatea tuturor firmelor;aceasta poate fi urm\u0103rit\u0103 cu o serie de indicatori;<br \/>-gradul atins de tehnologie este foarte ridicat \u00een \u0163\u0103rile dezvoltate;<br \/>-mediul cultural este foarte complex: educa\u0163ie, religie, tabuurile (interdic\u0163ii precum cifra 13, culoarea alb, vaca \u00een India);<br \/>-reglement\u0103rile juridice referitoare la pia\u0163\u0103 pot fi mai elastice sau mai restrictive;<br \/>-regimul politic, formele de guvern\u0103m\u00e2nt, stabilitatea politic\u0103 pot influen\u0163a o economie;<br \/>-cadrul natural de func\u0163ionare a unei firme se refer\u0103 la mediul \u00eenconjur\u0103tor;<br \/>Firma are mai multe tipuri de rela\u0163ii cu mediul extern, precum : de pia\u0163\u0103; de concuren\u0163\u0103; de cooperare; de parteneriat; preferen\u0163iale.<br \/>a.Rela\u0163ii de pia\u0163\u0103<br \/>-au ca obiect v\u00e2nzarea-cump\u0103rarea de bunuri \u015fi servicii, \u00eemprumuturi de capital \u015fi acapararea for\u0163ei de munc\u0103.<br \/>-natura rela\u0163iilor de pia\u0163\u0103 este bilateral\u0103: v\u00e2nzarea este \u00een acela\u015fi timp o cump\u0103rare.<br \/>-fizionomia rela\u0163iilor de pia\u0163\u0103 este dat\u0103 de 3 categorii de factori: cadrul economico-social; specificul pie\u0163ei; caracteristicile firmei.<br \/>Dup\u0103 obiect, rela\u0163iile de pia\u0163\u0103 sunt : de v\u00e2nzare-cump\u0103rare; de transmitere-recep\u0163ie de informa\u0163ii.<br \/>Dup\u0103 profilul agen\u0163ilor de pia\u0163\u0103:rela\u0163ii de cump\u0103rare; de v\u00e2nzare;cu institu\u0163ii publice.<br \/>Dup\u0103 frecven\u0163a lor, rela\u0163iile de pia\u0163\u0103 sunt: permanente; periodice; ocazionale.<br \/>b.Rela\u0163ii de concuren\u0163\u0103<br \/>Concuren\u0163a are 3 efecte:<br \/>-conduce la stimularea cre\u015fterii ofertei<br \/>-duce la stabilirea unor niveluri reale a pre\u0163urilor<br \/>-elimin\u0103 de pe pia\u0163\u0103 firmele neadaptate<br \/>Concuren\u0163a se desf\u0103\u015foar\u0103 pe 2 planuri: disputarea furnizorilor; competi\u0163ia pentru clien\u0163i (pentru cucerirea pie\u0163ei).<br \/>Concuren\u0163a are 2 forme : direct\u0103 \u015fi indirect\u0103. Cea direct\u0103 are loc \u00eentre firmele care au produse similare ,identice-diferen\u0163ierea \u00eentre firmele concurente se face prin calitate. Cea indirect\u0103 are loc \u00eentre firmele care se adreseaz\u0103 acelora\u015fi nevoi,sau nevoi diferite prin oferirea de produse\/serviciu diferite.<br \/>Concuren\u0163a mai poate fi : loial\u0103 \u015fi neloial\u0103.Cadrul legal din Rom\u00e2nia este foarte bine pus la punct. Sunt 4 forme de concuren\u0163\u0103 neloial\u0103 : denigrarea (zvonuri); confuzia de marc\u0103; frauda fiscal\u0103; dumping-ul.<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Mediul de marketing este foarte dinamic \u015fi trebuie mereu urm\u0103rit. Mediul de marketing poate fi: intern sau extern.Mediul intern=totalitatea resurselor unei firme (poten\u0163ialul firmei), cadrul organizatoric, calitatea conducerii \u015fi instrumentele cu care orice \u00eentreprinz\u0103tor poate s\u0103 ac\u0163ioneze pe pia\u0163\u0103: produsul, pre\u0163ul, distribu\u0163ie \u015fi promovare.Mediul extern este foarte dinamic \u015fi trebuie urm\u0103rit mereu. Sub aspectul st\u0103rii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediul de marketing - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/mediul-de-marketing_15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediul de marketing - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Mediul de marketing este foarte dinamic \u015fi trebuie mereu urm\u0103rit. Mediul de marketing poate fi: intern sau extern.Mediul intern=totalitatea resurselor unei firme (poten\u0163ialul firmei), cadrul organizatoric, calitatea conducerii \u015fi instrumentele cu care orice \u00eentreprinz\u0103tor poate s\u0103 ac\u0163ioneze pe pia\u0163\u0103: produsul, pre\u0163ul, distribu\u0163ie \u015fi promovare.Mediul extern este foarte dinamic \u015fi trebuie urm\u0103rit mereu. 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