{"id":13184,"date":"2018-02-15T09:36:00","date_gmt":"2018-02-15T09:36:00","guid":{"rendered":""},"modified":"2020-09-25T02:37:20","modified_gmt":"2020-09-25T02:37:20","slug":"specializarea-marketingului","status":"publish","type":"post","link":"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/","title":{"rendered":"Specializarea marketingului"},"content":{"rendered":"
<\/div>

<\/h3>\n
Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.
Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:
1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)
2-aria de activitate
3-nivelul de organizare<\/p>\n

1.Profilul activit\u0103\u0163ii economice<\/p>\n

Sunt consemnate 3 specializ\u0103ri:
a.marketingul bunurilor de consum (cea mai mare \u00eentindere)
-bunuri de uz curent
-bunuri de uz \u00eendelungat
b.marketingul industrial (marketingul bunurilor de capital, sau marketingul \u00eentre \u00eentreprinz\u0103tori-SUA; marketing organiza\u0163ional-Ph.Kotler)
c.marketingul serviciilor
-se bucur\u0103 de o mare aten\u0163ie pentru c\u0103 popula\u0163ia apeleaz\u0103 tot mai mult la servicii
-serviciile au anumite particularit\u0103\u0163i: eterogenitate (nu pot fi m\u0103surate cu o unitate anume), perisabilitate(nu pot fi stocate), inseparabilitate de prestatori, etc.
-pia\u0163a serviciilor este foarte dinamic\u0103 \u00een \u0163\u0103rile dezvoltate
-poate fi : marketing turistic, bancar, al transporturilor, etc.<\/p>\n

Aria de activitate<\/p>\n

S-au conturat 2 specializ\u0103ri:
a.marketing intern
b.marketing interna\u0163ional<\/p>\n

a.la nivel na\u0163ional, pe pie\u0163e interne
b.la nivel mondial, pe pie\u0163e externe; a ap\u0103rut datorit\u0103 dinamismului
-marketingul exportului, importului, multi-na\u0163ional
c.marketing global
-marile firme multi-na\u0163ionale ce abordeaz\u0103 propria pia\u0163\u0103 ca o \u00eenl\u0103n\u0163uire de pie\u0163e na\u0163ionale pe care aplic\u0103 strategii de marketing cu un grad ridicat de standardizare.
d.marketing european (\u201eeuro-market\u201d)<\/p>\n

Nivelul de organizare
a.micromarketing-aplicarea marketingului la nivelul firmei
-din interiorul\/exteriorul firmei
b.macromarketing-aplicarea marketingului la nivel economic na\u0163ional sau al unei ramuri a economiei na\u0163ionale; \u00een \u0163\u0103rile dezvoltate se pune accent pe micromarketing datorit\u0103 nivelului \u00eenalt de autonomie<\/div>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)2-aria de activitate3-nivelul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"yoast_head":"\nSpecializarea marketingului - Jobs\/ Internships\/ Scholarships\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specializarea marketingului - Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"og:description\" content=\"Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)2-aria de activitate3-nivelul […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/\" \/>\n<meta property=\"og:site_name\" content=\"Jobs\/ Internships\/ Scholarships\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T09:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T02:37:20+00:00\" \/>\n<meta name=\"author\" content=\"eurointern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eurointern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/\",\"url\":\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/\",\"name\":\"Specializarea marketingului - Jobs\/ Internships\/ Scholarships\/\",\"isPartOf\":{\"@id\":\"https:\/\/rubyskynews.com\/#website\"},\"datePublished\":\"2018-02-15T09:36:00+00:00\",\"dateModified\":\"2020-09-25T02:37:20+00:00\",\"author\":{\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d\"},\"breadcrumb\":{\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rubyskynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specializarea marketingului\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rubyskynews.com\/#website\",\"url\":\"https:\/\/rubyskynews.com\/\",\"name\":\"Jobs\/ Internships\/ Scholarships\/\",\"description\":\"Internships\/ Scholarships\/ Grants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rubyskynews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/2bf02c24278f4ce807817c8f91add34d\",\"name\":\"eurointern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rubyskynews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ba0ee69eda3e0c9ec9a3c49a6c7a82b?s=96&d=mm&r=g\",\"caption\":\"eurointern\"},\"sameAs\":[\"http:\/\/rubyskynews.com\"],\"url\":\"https:\/\/rubyskynews.com\/index.php\/author\/eurointern28gmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Specializarea marketingului - Jobs\/ Internships\/ Scholarships\/","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rubyskynews.com\/index.php\/2018\/02\/15\/specializarea-marketingului\/","og_locale":"en_US","og_type":"article","og_title":"Specializarea marketingului - Jobs\/ Internships\/ Scholarships\/","og_description":"Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. 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